Trust by Design: A Marketer’s Website with Purpose and Proof

The 'Why'

Laura is a marketer, it's a highly competitive field. Her potential clients doesn't care about how amazing her site looks, they're coming to her site for two main reasons, TRUST and ASSURANCE.

The Transformation

'What' was missing?

Laura's site had no unique propositions, headline was focused on ‘me’ rather than the ideal clients, there was no CTA button, No visual storytelling, Copy was bland & generic, No color harmony, Missing trust building sections like FAQs, services offered, and case studies, etc.

‍

‍

‍

'How' I did things differently

As a marketer, She builds trust and assurance with: Authenticity, clear communication and proof of performance, and understanding her ICP

‍

Final Layout & Design

Answers the question: What’s going to happen if I become her client?

‍